Ensuring Consumers Tradition and Heritage, Authenticity, Cultural Property, Artisanal and Local origin of their buyings.
Agricultural products GIs have been introduced in France in 1934, and are proven to grant positive outcomes at producers’ side :
and at consumers’ side:
Article 22, Protection of Geographical Indications (GIs)
“Geographical indications are indications which identify a good as originating in the territory of a Member, or a region or locality in that territory, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographical origin“.
Mongolia Intellectual Property Office (IPOM) issued to MNFPUG GI protection for its Sustainable Cashmere and other Noble Fibers in 2020-21.
MNFPUG is now applying for EU IGP protection (rectius homologation) of its national Mongolian GIs, as provided by WTO reciprocity treaties.
Our Sustainable Cashmere’s GIs are the most powerfull quality label which guarantees to the consumers:
We’re proud that our GIs are instruments in the the conservation of local, cultural heritage and traditional production methods, which deliver a strong marketing tool for Nomadic Herder Households and Cooperatives, to the benefit of Mongolia’s rural areas, as an asset to ensure Fair and Ethical Competition and Sustainable Development for new generations !